Bespoke Website & Lead-Driven Ads
Learn how we helped OMNI Refrigeration build their website and run ads that generated leads - giving their business a powerful start online.
OMNI Refrigeration came to us as a company without an existing website or digital presence. We designed and developed a professional, multi-page bespoke website that established their credibility in the market. To support their growth, we also ran a Google Ads campaign over three months, which successfully generated leads and boosted visibility.
Building Credibility through web design
OMNI Refrigeration came to us looking to stand out in a competitive industry. With no prior web presence, their key goals were to build trust, showcase professionalism, and give potential clients confidence in their services. We designed a modern, clean website that reflected their brand values and positioned them as a credible business in the refrigeration sector.
To further enhance credibility, we focused on thoughtful design choices and content structure that communicated expertise, even without an existing portfolio or testimonials.
Evolving the Site for Competitiveness
The initial six-page website provided OMNI with a solid start, but we quickly identified opportunities to strengthen their market position. We proposed and delivered additional features — including new service pages, a detailed product catalogue showcasing all their refrigeration products, and a custom multi-step contact form designed to guide users smoothly through the enquiry process.
Alongside this, we ran a Google Ads campaign that brought a steady flow of leads and visitors to the new site. Since launch, we’ve continued to manage and expand the site, adding new products and services to help OMNI grow and stay competitive.
Strong Results with Performance and Visibility
From launch, OMNI’s website delivered excellent technical performance — achieving Google Lighthouse scores of 98 for performance, 95 for accessibility, 96 for best practices, and 92 for SEO. These strong foundations contributed to fast load times and a smooth user experience across devices. The site attracted over 19,000 views, 4,000 active users, and 1,000 key events, with nearly 50,000 user interactions recorded. This reflects a solid level of engagement and reach for a new business entering the market.
OMNI Refrigeration
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"Its been great working with Joel on our website, he has great ideas and we get such good feedback on our website."
Mark Leckenby
Lets Get Started.
Book a call with us today and receive a free consultation. We’d love to hear about your goals and explore how a tailored website can help you reach them. Whether you’re starting fresh or improving your current site, we’ll guide you through a clear, straightforward process that delivers lasting results.
How do I know which website structure is right for me?
We’ve designed a simple 3-tier system, Business Essentials, Business Standard, and Business Bespoke, to match different goals, budgets, and technical needs. You can use our to quickly find out which tier is best for you.
If you’re unsure which option suits you best, the quiz will guide you through short, focused questions to assess your priorities — from design flexibility and budget to long-term marketing goals — and suggest the best fit for your situation. It’s a simple, transparent way to get clarity before booking your project
What’s included in the website project?
All projects include hosting and email setup, planning, design, development, testing, and deployment. We also offer content guidance, SEO setup, and integrations depending on the plan you choose.
In addition to these core deliverables, every project begins with a clear discovery and strategy phase where we outline your goals, site structure, and visual direction. During the design stage, we create layouts tailored to your brand, ensuring the site feels cohesive, modern, and easy to navigate. Development is handled in-house using clean, efficient code that prioritises performance, accessibility, and SEO readiness.
How long does it take to build a website?
Typical turnaround is: Essentials: 1–2 weeks, Standard: 2–3 weeks, Bespoke: 4–8+ weeks. We’ll confirm your timeline after the discovery call.
We always provide a detailed schedule after your discovery call so you know exactly what to expect and when. Throughout the project, we keep you updated on milestones, from design approval to testing and handover, ensuring everything stays on track and launches smoothly. If you have a fixed deadline or campaign date, we can also prioritise your build to meet your goals.
What platform do you use? Can I edit my site after it’s live?
We use Webflow to build all websites. You’ll have full access and training to update your content easily (or you can hand it off to us if you're on a care plan).
During handover, we’ll guide you through how to use the platform confidently. If you prefer a completely hands-off approach, our ongoing care plans include content updates, backups, and optimisation so your site stays current and performing well without extra effort on your end.
Do you offer hosting and maintenance?
Yes. Hosting is included in all care plans. You can also choose a hosting-only option if you don’t need ongoing support.
Our hosting runs on Webflow’s global network, ensuring your website loads quickly and remains secure around the clock. Each plan includes SSL certification, daily backups, and built-in content delivery (CDN) for speed and reliability across devices. With the hosting-only option, you’ll still benefit from professional-grade performance and uptime monitoring, even if you prefer to handle updates yourself.
I’m not sure what I need yet. Can we chat first?
Absolutely. We offer free consultations, no pressure, no obligations. Just book a time and we’ll help clarify what’s best for you.
Our initial call is designed to help you explore your options and understand what kind of website or care plan fits your business goals. We’ll talk through your current setup, priorities, and any challenges you’re facing online. From there, we’ll outline clear next steps and suggest the most suitable tier or service for your budget and timeline.