Bespoke Website & Lead-Driven Ads
Learn how we helped OMNI Refrigeration build their website and run ads that generated leads - giving their business a powerful start online.
OMNI Refrigeration came to us as a company without an existing website or digital presence. We designed and developed a professional, multi-page bespoke website that established their credibility in the market. To support their growth, we also ran a Google Ads campaign over three months, which successfully generated leads and boosted visibility.
Building Credibility through web design
OMNI Refrigeration came to us looking to stand out in a competitive industry. With no prior web presence, their key goals were to build trust, showcase professionalism, and give potential clients confidence in their services. We designed a modern, clean website that reflected their brand values and positioned them as a credible business in the refrigeration sector.
To further enhance credibility, we focused on thoughtful design choices and content structure that communicated expertise, even without an existing portfolio or testimonials.
Evolving the Site for Competitiveness
The initial six-page website provided OMNI with a solid start, but we quickly identified opportunities to strengthen their market position. We proposed and delivered additional features — including new service pages, a detailed product catalogue showcasing all their refrigeration products, and a custom multi-step contact form designed to guide users smoothly through the enquiry process.
Alongside this, we ran a Google Ads campaign that brought a steady flow of leads and visitors to the new site. Since launch, we’ve continued to manage and expand the site, adding new products and services to help OMNI grow and stay competitive.
Strong Results with Performance and Visibility
From launch, OMNI’s website delivered excellent technical performance — achieving Google Lighthouse scores of 98 for performance, 95 for accessibility, 96 for best practices, and 92 for SEO. These strong foundations contributed to fast load times and a smooth user experience across devices. The site attracted over 19,000 views, 4,000 active users, and 1,000 key events, with nearly 50,000 user interactions recorded. This reflects a solid level of engagement and reach for a new business entering the market.
OMNI Refrigeration
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"Its been great working with Joel on our website, he has great ideas and we get such good feedback on our website."
Mark Leckenby
